Tag: Traditional Indian Patterns

Colour psychology has been very fundamental in textile design and affects consumer emotions, perceptions, and purchasing decisions. Designers who understand how colours impact human psychology can create powerful textiles that speak to their audience. This blog helps us understand colour psychology in textile design.

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Colours as Emotional Messages

Every colour brings with it a distinct emotion or message:

• Red provokes passion, energy, and excitement. It promotes appetite and elevates heartbeats, thus suitable for active textiles.
• Blue produces a soothing, trustful, and peaceful feeling. It is applied to home furniture to create a soothing atmosphere.
• Green signifies nature, wellness, and serenity, making it suitable for green or organic textile lines.
• Yellow represents happiness and optimism. Though it is a vibrant colour, designers should use it in moderation to not overpower the design.

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